Why Android still sells less than Apple?
Planted July 29, 2011

There are a bunch of well-known differences between the nature of iOS and Android applications, but not all of them affect sales. According to the report of Gartner (April 2011), 38.5% of the smartphone market belongs to Android, while 19.4% belongs to iPhone. It is almost double for Android, and the growth has been astonishing: from an estimated 3.9% in 2009, it has rapidly overtaken all of its competitors


In order to ensure minimum compatibility between many devices, Google Android has the Compatibility Program, an automated control mechanism that determines which device is minimally compatible with Android.
The devices that pass the program can use the official logo of Android, and what is truly important, they can integrate the application that gives access to the Android Market, Android’s application repository.
Another reason could be the policies of payment and refund. Payments on the iPhone App Store are handled via your iTunes account which is linked directly to your credit card, whereas Android uses Google Checkout, a PayPal clone from Google. Many people have an iTunes account for a few years, but Google Checkout is still relatively unknown (I didn’t have an account until I needed it to get my revenues from the Android Market!).
Also one major difference between the Android Market and the iPhone App Store is refunds. With Android, you can test an application for 15 minutes and uninstall it in order to obtain a refund. However, this is not allowed in the iPhone App Store. This results in greater sales in the iPhone Store, enabling more revenue for the developers.
So what exactly is going wrong in the Android Market? In my opinion there are several reasons, first and most important of these is that the Android Market, even with its recent renovation earlier this year, remains below the design level of the App Store. And since we download through the device, we really need a good design and features to facilitate user purchases.

I think it takes a little bit longer, but hopefully Android will eventually take off and will be as profitable for developers as the App Store is today.
Some other links:
- mobiThink report
- TechCrunch analysis











































